Big change, fast.
Welcome to Bluefig.
A business transformation and innovation consultancy.
Born digitally, led virtually. Designed to help you achieve big change, fast, by transforming your business to thrive in the new marketplace ushered in by COVID-19, hybrid work and AI.
We use Design Thinking and Lean Methods to help you reimagine your business, redefine your brand and reignite your culture, simultaneously.
Work.
How might an integrated healthcare provider redefine the patient experience?
We collaborated with a major integrated healthcare provider to design and deliver a total experience that makes lives better and maximizes health, by providing the most personalized, empowering and seamless experience in health care.
Work.
How might a small business protect themselves from cyber attacks?
We helped one of the most trusted cyber insurance providers create new product and service offerings for small business owners.
Work.
How might a large healthcare provider think and act like a startup?
We developed an internal innovation incubator for patient-centric experiences and products in partnership with health startups.
Work.
How might an international coffee brand reposition itself for the future?
We helped redefine their brand to thrive in the new coffee culture through a new creative expression and continuous innovation that reflects the individuality of coffee consumers and delights them with coffee products that do things differently.
Services.
Business Transformation, Design Sprints and Workshops.
Our streamlined service offerings make it quick and easy to engage Bluefig. Together we’ll solve complex challenges and build the new capabilities, products, services and experiences required to transform your business, redefine your brand and reignite your culture.
Business transformation.
A comprehensive and collaborative approach to business innovation.
Transformations empower a collaborative culture and foster actionable innovation. We use research, analysis and insights to anticipate emerging need states of the new consumer. We then build on key capabilities and deploy lean methods to accelerate speed to market.
Design Sprints.
A proven methodology for efficient, rapid and agile innovation.
We use low investment design sprints to develop, prototype and test solutions in a real environment. We uncover actionable business opportunities and engage teams to quickly and effectively develop new products and services and reimagine existing ones.
Workshops.
A critical starting point for building a culture of innovation.
We collaborate with business leaders to uncover and answer the questions that matter most, define a vision, train cross functional teams in Design Thinking and build a culture of innovation.
Experience.
Tech.
Adobe, Amazon, Citrix, eBay, Facebook, Google, Hewlett Packard, Intel, PayPal, SAP, Sony, Stanford.
Retail.
Nordstrom, Starbucks.
Health.
Kaiser Permanente, Stanford University, Sutter Health.
Financial + Insurance Services.
Fidelity, CapitalOne, The World Bank, AAA, Hiscox Insurance, USAA.
Team.
The right team, guided by purpose, committed to the best approach.
We staff projects through a combination of our core team of innovators, strategists, branders, researchers, writers, storytellers, designers, and coaches and an extended network that includes: Alumni from IDEO, McKinsey, Google and Facebook as well as strategic advisers from leading venture capital, management consulting and marketing services organizations.
Head of Innovation, Founder.
Olga.
Olga Trusova was schooled in the principles of business innovation at Stanford Design School and while working as a consultant with global design firm IDEO.
An expert in design thinking, strategy and innovation, she has worked with Starbucks, Nordstrom, AAA, Stanford Technology Ventures, Sutter Health and Hiscox, among others. Olga combines design thinking with business rigor to deliver innovative product solutions, new ventures and robust internal systems that help companies survive, compete and thrive in an era of constant disruption. A frequent speaker at enterprise conferences on customer-focused innovation, her expertise in design thinking combined with over fifteen years of practical experience has been valued and recognized by the innovation community. She lectures at Stanford University and currently splits her time between San Francisco and Los Angeles, CA.
Business Strategist, Researcher.
Daniel.
Daniel Stringer, PhD was schooled in the principles of learning sciences, design and technology at Stanford University. He is an expert in human-centered design and user experience.
He has worked with Google, Facebook, AAA and The World Bank, among others. By partnering new technologies with research expertise, Dan helps companies innovate in a more just, humane, and mindful way. Dan lectures at Stanford Design School and splits his time between Berlin and the Bay Area, CA.
Visual Storyteller, Content Strategist.
Deb.
Deb Aoiki was schooled in the principles of graphic design at the School of Visual Arts in NYC, and while working as a user experience designer with Adobe. She has worked with PayPal, Sony Creative Center, eBay, Citrix, SAP and Juniper Networks.
She is an expert in sketching, storyboarding, journey mapping, developing personas and illustrations. By combining writing, drawing, and design, Deb helps drive end-to-end customer experiences. She also teaches workshops in Design Thinking and Simple Sketching for UX and has drawn at corporate events for Girls in Tech, Federal Reserve Bank of Chicago, Hewlett Packard Enterprise, and Google for Education. Deb currently resides in the Bay Area, CA.
Design Strategist, Coach.
Esther.
Esther Armstrong was schooled in the principles of creative writing at Messiah College, a liberal arts college in Pennsylvania, and while leading digital transformation at Starbucks and innovation programs at Nordstrom.
She is an expert in designing physical and digital experiences across retail, mobile apps, and marketing. Esther’s sweet spot is helping corporations develop their customer centricity, business intuition, and creative confidence using human centered design and systems thinking. Esther is a member of the Design Thinking Exchange, and also active in the Seattle design community.
Interaction Designer.
Matthew.
Matthew Saunders was schooled in the principles of design at Solent University in the UK, and while working as an interaction designer with Kaiser Permanente, Citrix, and Ericsson, among others.
His expertise in human-centered design and innovation spans across enterprise software, healthcare, telecom, InsureTech, and other industries. Matt is a full stack designer and also enjoys working with startup founders to bring ideas to life. He resides in Los Angeles, CA.
About.
Our name is inspired by our philosophy and culture.
We believe that the best innovation outcomes are achieved through a balance of blue ocean creative thinking and strategic business thinking.
Our values are empathy, integrity and diversity.
We embrace human centered design, are bound by respect, trust and loyalty and treat all people and perspectives equally.
Our innovation practice is grounded in Design Thinking.
We are practitioners in this proven methodology that sits at the intersection of desirability, business viability, and technical feasibility.
Contact.