Blue Fig is a strategy consultancy specializing in business accelerators, customer insights, and design sprints.
We help you find unexpected ways to delight your customers, explore innovative technologies to make your company more competitive, and create a clear path to revenue for new product offerings.
- Research & Need Finding: ethnographic interviews, observations, surveys
- Personas & Journey Maps: customer segments and needs
- Experience Design: from concept development and prototyping to full business design
- Hands-on Workshops custom-designed for each client
- Bootcamps & Design Sprints focused on building internal innovation capacity
- Long-format Accelerator programs for early-stage ideas and seed investments (face-to-face and online)
strategy + culture
We engage and work with leaders to build environments for innovation and innovators through cutting-edge education programs that focus on Design Thinking and Lean principles to ensure evidence-based entrepreneurship and product innovation rooted in customer needs.