Blue Fig is an experience design consultancy specializing in research-based, human-centered innovations.
We help you find unexpected ways to delight your customers, explore innovative technologies to make your company more competitive, and create a clear path to revenue for new product offerings.
- Research & Need Finding: ethnographic interviews, observations, surveys
- Personas & Journey Maps: customer segments and needs
- Experience Design: from concept development and prototyping to full business design
- Hands-on Workshops custom-designed for each client
- Intensive Bootcamps & Design Sprints focused on building internal design capacity
- Long-format Accelerator programs for early-stage ideas and seed investments (face-to-face and online)
We engage and work with leaders to build environments for innovation and innovators through cutting-edge education programs that focus on Design Thinking and Lean principles to ensure evidence-based entrepreneurship and product innovation rooted in customer needs.